Site Kit av Google – Analyse, søkekonsoll, AdSense, hastighet

Beskrivelse

Site Kit er den offisielle WordPress-utvidelsen fra Google for innsikter om hvordan folk finner og bruker ditt nettsted. Site Kit er den én-stoppsløsningen for å utplassere, behandle og få innsikter fra kritiske Google-verktøy for å gjøre nettstedet vellykket på nettet. Det gir autoritativ, oppdatert innsikt fra flere Google-produkter direkte i WordPress-kontrollpanelet for enkel tilgang, alt sammen gratis.

Tar det beste fra Google-verktøyene til WordPress

Site Kit inkluderer kraftige funksjoner som gjør bruk av disse Google-oroduktene sømløst og fleksibelt:

  • Statistikk som er lett å forstå direkte på ditt WordPress kontrollpanel
  • Offisiell statistikk fra flere Google-verktøy, alt på ett kontrollpanel
  • Hurtig oppsett for flere Google-verktøy på én gang uten å måtte redigere kildekoden på ditt nettsted
  • Beregninger for hele ditt nettsted og for individuelle innlegg
  • Lett administrerte, detaljerte tillatelser på tvers av WordPress og ulike Google-produkter

Støttede Google-verktøy

Site Kit viser nøkkeltall og innsikter fra forskjellige Google-produkter:

  • Søkekonsoll: Forstå hvordan Google Søk oppdager og viser dine sider i Google Søk. Følg med på hvor mange som så dit nettsted i søkeresultatet og hva slags søkeord de brukte for å finne ditt nettsted.
  • Analytics: Utforsk hvordan brukere navigerer på siden og spor mål du har satt opp for hva dine brukere skal fullføre.
  • AdSense: Følg med på hvor mye ditt nettsted gir av inntekter.
  • PageSpeed-innsikter: Se hvordan dine sider gjør det sammenliknet med andre virkelige nettsteder. Forbedre ytelsen med handlingstips fra PageSpeed-innsikter.
  • Tag-behandler: Bruk Site Kit for enkelt å sette opp Tag-behandler- ingen koderedigering nødvendig. Deretter, behandle dine tagger i Tag-behandler.
  • Sign in with Google: Allows visitors to sign up and log in to your site with their existing Google account.
  • Reader Revenue Manager: Helps you grow, retain, and engage your site visitors via subscription, contribution, newsletters, surveys, and custom prompts.
  • Ads: Get customers and sell more with targeted traffic from Google Ads.

Installasjon

Note: Make sure that your website is live. If your website isn’t live yet, Site Kit can’t show you any data.
However, if you have a staging environment in addition to your production site, Site Kit can display data from your production site in the staging environment. Learn how to use Site Kit with a staging environment.

Installasjon fra WordPress

  1. Besøk Utvidelser > Legg til ny.
  2. Søk etter Site Kit by Google.
  3. Installer og aktiver utvidelsen Site Kit av Google.
  4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.

Manuell installasjon

  1. Last opp hele google-site-kit-mappen til /wp-content/plugins/-mappen.
  2. Besøk Utvidelser.
  3. Aktiver utvidelsen Site Kit av Google.
  4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.

Etter aktivering

  1. Besøk den nye Site Kit-menyen.
  2. Følg instruksjonene i oppsett-sekvensen.
  3. Gå til kontrollpanelet for Site Kit som allerede viser nøkkeltall fra søkekonsollen.
  4. Connect additional Google tools under Site Kit > Settings. Learn more about which tools are right for you.

Ofte stilte spørsmål

For mer informasjon, besøk det offisielle Site Kit-nettstedet.

Er Site Kit gratis?

Utvidelsen Site Kit er gratis og åpen kildekode og vil forbli det. Individuelle Google-produkter inkludert i Site Kit kan være gjenstand for standardbetingelser og avgifter (om noen) for de produktene.

What are the minimum requirements for Site Kit?

In order to successfully install and use Site Kit, your site must meet the following requirements:

  • WordPress version 5.2+
  • PHP version 7.4+
  • Modern browser – Internet Explorer is not supported
  • Is publicly accessible – it isn’t in maintenance mode, accessible only via password, or otherwise blocked
  • REST API is available – Site Kit must be able to communicate via REST API with Google services. To ensure that the REST API is available for your site, go to Tools > Site Health.

Why is my dashboard showing “gathering data” and none of my service data?

It can take a few days after connecting Site Kit to a Google service for data to begin to display in your dashboard. The “gathering data” message typically appears when you’ve recently set up a Google service (i.e. just created a new Analytics account) and/or your site is new, and data is not yet available for display.

If you are still seeing this message after a few days, feel free to get in touch with us on the support forum.

Why aren’t any ads appearing on my site after I connected AdSense?

If you’re new to AdSense when you connect via Site Kit, your new AdSense account and your site will need to be manually reviewed and approved for ads by the AdSense team. Ads will not display until your account and site have been approved. Check out this guide for more information about the approval process and timeline.

You can check your approval status in Site Kit by going to Settings > Connected Services > AdSense and clicking Check your site status. This link will direct you to AdSense. If you see “Ready,” your account and site have been approved and should be displaying ads. If you see “Getting ready…,” your account and site are still under review and your site will not display ads until they have been approved.

If Site Kit has successfully added the AdSense snippet to your site and your account and site have been approved, but your site is still not showing ads, contact the AdSense Help Center for assistance.

You can find more information on how Site Kit works with AdSense in our Managing AdSense guide.

Is Site Kit GDPR compliant?

When using Site Kit, site owners are responsible for managing notice and consent requirements – including GDPR requirements – as described in Google’s Terms of Service.

By default, Site Kit does anonymize IP addresses upon activation of the Google Analytics module. This setting can be turned off in Site Kit > Settings > Analytics > Anonymize IP addresses.

There are a number of third-party plugins that allow you to block Google Analytics, Tag Manager, or AdSense from capturing data until a visitor to the site consents. Some of these work natively with Site Kit by providing plugin-specific configurations. You can find out more about these by visiting our GDPR compliance and privacy page.

Where can I get additional support?

Please create a new topic on our WordPress.org support forum. Be sure to follow the support forum guidelines when posting.

Vurderinger

1. juni, 2026 1 svar
makes tracking so easy. i can check analytics n search console right from wp dashboard. rly convenient tbh, load time is a bit slow sometimes but overall pretty good.
30. mai, 2026 1 svar
Absolute Kaka This plugin caused endless problems with my websitb and our site was bombarded with adds that bad we could hardly see our website. Turned the plugin off and problems went away.
27. mai, 2026
We manage 75+ WordPress sites for clients and have Site Kit installed on most of them. The plugin’s core value — consolidating tracking code insertion for Analytics, Search Console, Tag Manager, Ads, and PageSpeed Insights into a single managed plugin — is genuinely useful. We rely on it to keep clients’ Google service integrations consistent and centrally managed. That part deserves credit. However, since 2025 the plugin has become increasingly problematic on shared hosting and resource-isolated environments (cPanel/CloudLinux reseller accounts in our case). The Site Kit dashboard widget fires 6+ parallel Google API requests on cold-cache admin loads, with each GA4 Data API call now taking 10-15 seconds (vs sub-second on the old Universal Analytics API). When these requests fire concurrently with other admin widgets (WooCommerce, Yoast, Wordfence), they exhaust CPU, memory, and I/O limits on standard shared hosting accounts, producing 503 errors and 20-40 second dashboard load times. This isn’t a bug — it’s an architectural consequence of how the widget loads data — but it’s also not mentioned anywhere in the plugin’s documented requirements. The current minimum requirements list WordPress version, PHP version, browser support, and REST API availability, but nothing about hosting resources, concurrent connections, or worker capacity. For an agency deploying Site Kit at scale, this gap led to weeks of diagnostic work across multiple sites before identifying the plugin’s resource burst pattern as the cause. Two specific requests: Add a setting to disable the dashboard widget. A toggle in Admin Settings (similar to the existing «Display relevant page stats in the Admin bar» option) would let administrators disable the Summary widget across all users at once. Currently the only options are unchecking it per-user via Screen Options (doesn’t propagate to other admins) or adding custom code to remove the meta box (fragile if the widget ID changes). Document the resource requirements honestly. The plugin should mention that the dashboard widget makes concurrent Google API calls on cold cache, that these calls can take 10+ seconds each, and that shared hosting environments may need to disable the widget or upgrade hosting resources to handle the burst. Workaround for other agencies hitting this: Until a first-class setting exists, this code (placed in a mu-plugin or child theme functions.php) removes the Site Kit dashboard widget for all users: /** * Disable Site Kit Dashboard Widget * * Site Kit’s dashboard widget makes 6+ Google API calls on cold-cache * dashboard loads. On resource-constrained hosting these can exhaust * account limits and cause 503 errors. The full Site Kit dashboard * remains accessible via the Site Kit menu item. */add_action(‘wp_dashboard_setup’, function() { remove_meta_box(‘google_dashboard_widget’, ‘dashboard’, ‘normal’);}, 99); Note: the widget ID (google_dashboard_widget) is current as of Site Kit at time of writing, but could change in future releases. Detailed diagnostic data, network waterfalls, and the support thread tracking this is at: Wordpres Support Topics unable to add link here just search: Sudden high CPU and 503 errors on Site Kit dashboards across 80+ sites We’ll continue using Site Kit because the consolidated tracking management is genuinely valuable for agency workflows. Better documentation of these characteristics would have saved significant diagnostic time and would help other agencies set hosting expectations correctly when deploying Site Kit at scale.
25. mai, 2026 1 svar
tbh it saves sm time having analytics inside wp. u dont need extra tabs open. gave 4 stars cz setup was kinda annoying rn, but its running gud now. ty
13. mai, 2026 1 svar
Analytics, Search Console, AdSense all in 1 dashboard?? Game changer fr!! Setup took like 2 mins n its literally by Google so u kno its legit. Cnt imagine managing w/o it
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Endringslogg

1.181.0

Enhanced

  • Add custom dimension breakdown notice message to Site Goals widgets/side panel settings. See #12800.
  • Add an auto-updates opt-in checkbox to the plugin activation banner, allowing users to enable automatic updates when starting the setup process. See #12793.
  • Update the Welcome modal’s copy for view-only users. See #12792.
  • Update the new splash screen’s copy for secondary administrators. See #12790.
  • Update Site Goals settings to be persisted in the user settings. See #12780.
  • Add new dimensions for events using Event Providers in Extended Conversion Tracking. See #12775.
  • Update Site Goals widgets not to show up if no event provider plugins are activated. See #12765.
  • Add Custom Dimensions setup in Analytics Settings. See #12738.
  • Add Top Authors goal driver to goal drivers section and side panel. See #12734.
  • Update the PDF orchestrator and side sheet to be driven from the widget registry and core/pdf store. See #12631.
  • Add PDF Report support for the All Traffic Widget. See #12630.
  • Add Site Goals feature tour. See #12600.
  • Standardize icon sizes in navigation links. See #12598.
  • Update Analytics setup redirects to use golink format. See #12579.
  • Add support for manual download and retry in PDF generation snackbars. See #12562.
  • Implement an MVP that exports a basic PDF document. See #12536.
  • Scroll to bring the Internal Server Error banner into view when it’s displayed. See #12445.
  • Add the splash screen Analytics activation error notification to Storybook. See #12372.
  • Update the secondary header font size in the “Top Earning Pages” widget. See #11640.
  • Simplify inline module data handling. See #11120.

Fixed

  • Fix Site Goals intro banner issue when the banner shows up to users with no GA access. See #12786.
  • Fix the dashboard tour showing incorrect steps for view-only users without Analytics access. See #12719.
  • Update icon color in help menu. Props omribz156. See #12714.

See changelog for all versions.