Plausible Analytics

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Plausible Analytics is an easy to use, open source, lightweight (<1 KB) and privacy-friendly web analytics alternative to Google Analytics.

Plausible Analytics doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺.

Take a look at the live demo.

You need a subscription to Plausible Analytics to track your stats. There’s a free 30-day trial with unlimited usage and no credit card required.

We’re completely independent, self-funded, bootstrapped and debt-free. We’re not interested in raising funds or taking investment. We choose the subscription business model rather than surveillance capitalism. We’re operating a sustainable project funded solely by the fees that our subscribers pay us. And we donate 5% of our revenue.

Visit our website for full details.

Why use Plausible?

Google Analytics is frustrating to use, difficult to understand, slow to load and privacy-invasive. That’s why we built Plausible Analytics, a simple but powerful, lightweight, open source and privacy-friendly alternative.

Here’s what makes Plausible a great Google Analytics alternative and why over 9,000 paying subscribers trust us with their website and business insights:

Smooth transition from Universal Analytics

Plausible features a realtime dashboard, entry pages report and integration with Search Console. You can track your paid campaigns and conversions. You can invite team members. You can even import your historical stats from Universal Analytics. Learn how to get the most out of your Plausible experience and join thousands who have already migrated from Universal Analytics.

Simple analytics at a glance

Plausible is simple analytics. It is easy to understand and it cuts through the noise. Check your site traffic and get all the essential insights on one page in one minute. There are no layers of menus, there is no need for you to build custom reports, custom dashboards or PowerPoint documents.

Lightweight script that keeps your site speed fast

Plausible is lightweight analytics. Our script is 45 times smaller than Google Analytics. Your page weight will be cut down, your site will load faster and you’ll reduce your carbon footprint for a greener and more sustainable web. A site with 10,000 monthly visitors can save 4.5 kg of CO2 emissions per year by switching.

No need for cookie banners or GDPR consent

Plausible is privacy-friendly analytics. All the site measurement is carried out absolutely anonymously. Cookies are not used and no personal data is collected. There are no persistent identifiers. No cross-site or cross-device tracking either. Your site data is not used for any other purposes. All visitor data is exclusively processed with servers owned and operated by European companies and it never leaves the EU.

Track events, goal conversions and campaigns

Plausible is useful. Segment your audience by any metric you click on. Answer the important questions about your visitors, content and referral sources. Analyze paid campaigns and dark traffic using UTM parameters. Track outbound link clicks, file downloads and 404 error pages. Create custom events with custom dimensions using CSS class names to track conversions and attribution.

Open and share your web analytics dashboard

Plausible is shareable. Your stats are private by default but you can choose to be transparent and make them public so anyone with your custom link can view them. You can also share your stats privately by generating a secure link. This link is impossible to guess but you can add password protection for extra security. You can invite team members and assign user roles too.

Transparent and fully open source software

Plausible is open source analytics. Our source code is available and accessible on GitHub so anyone can read it, inspect it and review it to verify that our actions match with our words. We welcome feedback and have a public roadmap. If you’re happy to manage your own infrastructure, you can self-host Plausible too.

Features

• Our product is updated several times per week and with our WordPress plugin you always have access to all the latest features
• Automatically includes tracking code in the header of your site
• Simple plugin settings page with easy options
• Get more accurate stats by running the Plausible script as a first-party connection from your domain name
• View your Plausible stats directly in your WordPress dashboard (you can grant access to other user roles too)
• Tracking of admin users is disabled by default (you can also disable tracking of other user roles)
• File downloads, external link clicks and 404 error pages are tracked by default
• Custom events and custom dimensions can be setup using CSS class names directly in the WordPress editor
• Integrate with Google Search Console so you can see search queries people use to find your site in Google’s search results
• Keep an eye on your traffic with weekly and/or monthly email and Slack reports
• Get traffic spike notifications via email or Slack so you don’t miss being on the Hacker News
• Tag your paid ads, emails and social media posts with UTM tags and analyze your ecommerce and marketing campaigns from click to conversion
• Filter the dashboard by any metric that you click on to get further insights. Mix and match filters too

For more information: How to setup Plausible Analytics WordPress plugin.