Yoast SEO

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Yoast SEO: Den fremste SEO-utvidelsen for WordPress

Yoast SEO har siden 2008 hjulpet millioner av nettsteder over hele verden med å rangere høyere i søkemotorene.

Yoast’s mission is SEO for Everyone. Our plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.

Yoast SEO Free inneholder alt du trenger for å håndtere din søkemotoroptimalisering (SEO), og Yoast SEO Premium-pluginen og dens utvidelser gir tilgang til enda flere verktøy og funksjonalitet.

KOM DEG FORAN DINE KONKURRENTER

For å rangere høyt i søkemotorer, må du slå konkurrentene dine. Du trenger en bedre, raskere og sterkere nettside enn de som selger eller gjør de samme som deg.

Yoast SEO er den mest brukte WordPress SEO-utvidelsen, og har hjulpet millioner av mennesker som deg med å i komme foran og bli ligge i forkant av andre.

TAKING CARE OF YOUR WORDPRESS SEO

Yoast SEO er fullpakket med funksjoner, laget for å hjelpe besøkende og søkemotorer med å få mest mulig ut av ditt nettside. Noen av våre favoritter er:

  • Automated technical SEO improvements, like canonical URLs and meta tags.
  • Avanserte XML nettstedskart (sitemaps); gjør det enkelt for Google å forstå strukturen på ditt nettsted.
  • Title and meta description templating, for better branding and consistent snippets in the search results.
  • An in-depth Schema.org integration that will increase your chance of getting rich results, by helping search engines to understand your content.
  • Full control over site breadcrumbs, so that users and search engines always know where they are.
  • Faster loading times for your whole website, due to an innovative way of managing data in WordPress.
  • [Premium] E-post support for våre Yoast SEO Premium-brukere.
  • [Premium] The possibility to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.
  • [Premium] New! Yoast SEO Premium comes with wide-ranging crawl settings that help you improve how search engines crawl your site.
  • [Premium] New! Yoast SEO Premium comes with an IndexNow integration to ping search engines like Microsoft Bing whenever you publish or update content.

WRITE KILLER CONTENT WITH YOAST SEO

Vi vet at innhold er konge, det er derfor Yoast SEO er kjent for sitt state-of-the-art innhold og SEO-analyse. Yoast SEO gir deg:

  • SEO analysis: an invaluable tool while writing SEO-friendly content with the right (focus) keyphrases in mind.
  • Lesbarhetsanalyse: sikrer at mennesker og søkemotorer kan lese og forstå innholdet ditt.
  • Støtter fullt ut følgende språk Engelsk, Tysk, Transk, Nederlandsk, Spansk, Italiensk, Russisk, Indonesisk, Polsk, Portugisisk, Arabisk, Svensk, Hebraisk, Ungarsk, Tyrkisk, Tsjekkisk, Norsk, Slovakisk og Gresk.
  • Forhåndsvisning fra Google, som viser hvordan oppføringene dine vil se ut i søkeresultatene. Selv på mobile enheter!
  • Innovative Schema blocks for the WordPress block editor, so that your FAQ and HowTo content can be shown directly in the search results. Plus a breadcrumbs block to guide your users.
  • [Premium] Internal linking blocks to easily improve the structure of your content. Easily add a table of contents block, a related links block, a subpages block, or siblings block! Plus, we’ll keep adding these easy-to-add blocks to improve your site structure.
  • [Premium] Forhåndsvisninger av sosiale medier for å vise deg hvordan innholdet ditt vil bli vist på Twitter og Facebook. Pluss: Sosialt utseendemaler for å garantere et konsistent utseende.
  • [Premium] The Insights tool that shows you what your text focuses on. This way you can keep your article in line with your keyphrases.
  • [Premium] Optimaliser innholdet ditt for synonymer og relaterte søkeord.
  • [Premium] Optimize your article for different word forms of your keyphrases, as the singular and plural. But also different verb forms, synonyms, and related keyphrases. This makes for more natural content!
  • [Premium] Automatic internal linking suggestions: write your article and get automatic suggested posts to link to!
  • [Premium] An orphaned content filter to detect posts that have no links pointing towards them!
  • [Premium] SEO workouts to make working on your site as easy as ABC. These SEO workflows will get your site into shape in no time!
  • [Premium] New! Yoast SEO Premium comes with a new word complexity feature that gives you actionable feedback on using difficult words. This feature is in beta and English only for now.
  • New! Yoast SEO Free and Premium come with a new inclusive language analysis that helps you write inclusive content. This feature is opt-in and English-only for now.

KEEP YOUR SITE IN PERFECT SHAPE

Enten du er en online gründer, blogger eller content creator, en utvikler, en (WordPress) SEO-ekspert eller bedriftseier, hjelper Yoast SEO deg å holde nettside i perfekt stand ved å:

  • Tuning the engine of your website, so you can work on creating great content!
  • Giving you cornerstone content and internal linking features to help you optimize your site structure in a breeze.
  • Translating your content to structured data where possible, to help search engines understand your website.
  • Helping you manage your team: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
  • [Premium] Automatically creating redirects when URLs change or when pages are deleted, and providing tools to manage or create redirects.
  • [Premium] Showing you social previews to manage the way your page is shared on social networks like Facebook and Twitter.

STOL PÅ EKSPERTENE

Yoast is powered by a team of expert developers, testers, software architects, and SEO consultants. They work constantly to stay at the cutting edge of WordPress SEO, and to improve the plugin with every release.

Yoast SEO er den eneste WordPress SEO plugin som er laget av anerkjente SEO-eksperter.

FÅ PREMIUM STØTTE

Yoast-teamet tilbyr vanlig support på WordPress.org forum. Men vi håper du forstår at vi prioriterer våre Premium-kunder. Direkte e-post support er tilgjengelig for de som har kjøpt Yoast SEO Premium.

Did you know that Yoast SEO Premium contains a lot of extra features:

  • A redirect manager that prevents “404: page not found” errors
  • Optimize without worrying about over-optimization with intelligent word form recognition available in multiple languages.
  • Interne link blokker for å enkelt strukturere nettstedet ditt.
  • Forslag til interne linker mens du skriver.
  • Preview your content to see what it will look like in the search results and when shared on social media using the Google preview and social preview.
  • Cornerstone content checks that point search engines to your most important pages.
  • Connect Yoast SEO to Zapier to easily create zaps that instantly share your published posts with 2000+ destinations like Twitter, Facebook, and much more.

Hvis du er seriøs angående WordPress SEO, installer Yoast SEO Premium-plugin! Koster litt, men sparer deg mye tid!

VÅRE UTVIDELSER FOR YTTERLIGERE Å FORBEDRE DIN WORDPRESS SEO

Sjekk ut disse SEO tilleggene av Yoast:

  • Yoast Local SEO optimizes your website for a local audience.
  • Yoast Video SEO ensures that Google understands what your video is about, increasing the chances of ranking in the video results.
  • Yoast News SEO for nyhetsnettsteder som ønsker å forbedre sin synlighet og prestasjon i Google Nyheter.
  • WooCommerce SEO for all online shops that want to perform better in the search results and social media.

Disse utvidelsene fungerer bra med gratisversjonen av Yoast SEO. Premium-utvidelsene inkluderer selvfølgelig også 24/7 support.

Oh, don’t forget: our Yoast Academy is for all entrepreneurs, bloggers, and anyone who wants to learn more about optimizing websites, improving your WordPress SEO, and if you want to take your content to the next level!

INTEGRASJONER

Yoast SEO integreres sømløst mot en rekke themes og plugins. Yoast SEO fungerer spesielt godt med:

BUG REPORTS

Vil du rapportere feil i Yoast SEO? De kan du gjøre på WordPress SEO repository på GitHub. Vær oppmerksom på at GitHub ikke er et supportforum og problemer vil bli lukket hvis de ikke oppfyller kravene for feilmeldinger.

LES MER

Ønsker du mer informasjon om søkemotoroptimalisering og Yoast SEO? Ta en titt på:

Skjermskudd

  • The modern interface makes Yoast SEO easy to work with.
  • Easily manage how your posts and pages appear in SERPs.
  • Yoast SEO Premium has extra crawl optimization options.
  • Yoast SEO integrates with tools like Semrush and Wincher.
  • The famous SEO and readability analyses in Yoast SEO.
  • See what your post looks like in Google.
  • The First-time configuration helps you get started quickly.
  • The inclusive language analysis in Yoast SEO.

Blokker

Denne utvidelsen gir 2 blokker.

  • Yoast SEO
  • Yoast SEO

Installasjon

Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site’s specific needs, so don’t forget to go through the Yoast SEO first-time configuration as explained in the ‘after activation’ step!

INSTALL YOAST SEO FROM WITHIN WORDPRESS

  1. Visit the plugins page within your dashboard and select ‘Add New’;
  2. Søk etter ‘Yoast SEO’;
  3. Aktiver Yoast SEO fra Utvidelser-siden;
  4. Gå til ‘etter aktivering’ nedenfor.

INSTALLERE YOAST SEO MANUELT

  1. Upload the ‘wordpress-seo’ folder to the /wp-content/plugins/ directory;
  2. Aktiver utvidelsen Yoast SEO via menypunktet ‘Utvidelser’ i WordPress;
  3. Gå til ‘etter aktivering’ nedenfor.

ETTER AKTIVERING

  1. You should see (a notice to start) the Yoast SEO first-time configuration;
  2. Gå gjennom denne konfigurasjonsveilederen og sett opp utvidelsen for nettstedet ditt;
  3. Du er ferdig!

FAQ

How do the XML Sitemaps in the Yoast SEO plugin work?

Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps.

How can I add my website to Google Search Console?

It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
2. Click ‘Add a property’ under the search drop-down.
3. Enter your website URL in the box and click ‘Continue’.
4. Click the arrow next to ‘HTML tag’ to expand the option.
5. Copy the meta tag.
6. Log in to your WordPress website.
7. Click on ‘SEO’ in the dashboard.
8. Click on ‘General’.
9. Click on the ‘Webmaster Tools’ tab.
10. Paste the code in the Google field and click ‘Save Changes’.
11. Go back to Google Search Console and click ‘Verify’.

If you want more details steps, please visit our article on our help center.

How do I implement Yoast SEO breadcrumbs?

The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.

To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:

<?php
if ( function_exists( 'yoast_breadcrumb' ) ) {
    yoast_breadcrumb( '<p id="breadcrumbs">','</p>' );
}
?>

Common places where you could place your breadcrumbs are inside your single.php and/or page.php file just above the page’s title. Another option that makes it really easy in some themes is by just pasting the code in header.php at the very end.

In most non-WooTheme themes, this code snippet should not be added to your functions.php file.
Alternatively, you can manually add the breadcrumb shortcode to individual posts or pages: [wpseo_breadcrumb]

If you need more details or a step by step guide, read our Implementation guide for Yoast SEO breadcrumbs.

How do I noindex URLS?

Yoast SEO provides multiple options for setting a URL or group of URLs to noindex. Read more about how to do this in this guide.

Google shows the wrong description, how do I fix this?

If you’ve crafted nice meta descriptions for your blog posts, nothing is more annoying than Google showing another description for your site completely in the search result snippet.

Possible causes could be:
1. wrong description in code
2. Google cache is outdated
3. Search term manipulation
4. Google ignored the meta description

You can read more here on how to solve the issue with the wrong description.

How often is Yoast SEO updated?

Yoast SEO is updated every two weeks. If you want to know why, please read this post on why we release every two weeks!

How do I get support?

As our free plugin is used by millions of people worldwide, we cannot offer you all one on one support. If you have trouble with the Yoast SEO for WordPress plugin, you can get help on the support forums here at wordpress.org or by checking out our help center at yoast.com/help/.

The plugins you buy at Yoast are called ‘premium plugins’ (even if Premium isn’t in its name) and include a complete year of free updates and premium support. This means you can contact our support team if you have any questions about that plugin.

Les mer om hvordan du får support

What happens to my data if I enable usage tracking?

This page on yoast.com explains what data we collect to improve Yoast SEO. We only collect data when you explicitly opt in. Read more about how we handle your data in our Privacy Policy.

I have a different question than listed here

Ditt spørsmålet har mest sannsynlig blitt besvart i vårt support senter: yoast.com/help/.

Vurderinger

2. februar, 2023
In my opinion it is overrated but something does … do not expect miracles, you have to study if you want to know how to optimize a site
29. januar, 2023 1 reply
Google cares about great content and not about meta anymore, since Google generates what meta they like. Yoast is totally useless for professionals. If you want a headache and waste hours of your time with bad results, then use Yoast and thier red, orange och green lights, teling you what "bad" and "good" content is for your SEO. Google will not care. In fact Google will react badly to the static content your create by being guided by Yoast plugin. How any professional Digital Marketing agency can use this, is remarkable.
28. januar, 2023
Pretty sure I'm not using it to its full potential, but seems pretty good so far.
26. januar, 2023 1 reply
Plugin generate error in dashboard.Array ( [type] => 8192 [message] => preg_replace(): Passing null to parameter #3 ($subject) of type array|string is deprecated [file] => /home/........./public_html/wp-includes/formatting.php [line] => 5397 )
24. januar, 2023 1 reply
Think of it as someone who goes into your kitchen poops in the sink and clogs your drain, and you don't know why it clogged or smells funny until you take the pipe apart and check it. Once you uninstall it they leave their shit behind, plaguing your database, leaving cron-jobs running and cluttering up server resources.
Les alle 27 538 vurderinger

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Endringslogg

20.0

Release date: 2023-01-24

We’re proud to introduce a brand new settings interface in Yoast SEO 20.0. We’ve worked hard to make this interface both beautiful and helpful. It’s now much easier and enjoyable to work on your SEO. Plus, it’s the start of much more cool stuff to come! Find out more about what’s new in Yoast SEO 20.0 in our release post!

Enhancements

  • NEW: Introduces a brand-new design for Yoast SEO’s settings pages:
    • Completely overhauled the old ‘settings’ admin pages with a sleek and modern interface.
    • Combines, moves and improves various admin pages.
    • Adds the ability to search through site settings to quickly discover and modify your desired setting.
    • Adds extra information and help for all controls.
    • Vastly improves accessibility (including better support for keyboard navigation).
    • Key features are now listed on the ‘Site features’ page under ‘General’.
    • Webmaster Tools settings have moved to ‘Site connections’ page under ‘General’.
    • Open Graph settings can now be found in ‘Site features’ under ‘General’.
    • Adds an introduction modal with videos to quickly help you on your way.
  • Improves the link focus styles in the first time configuration.

Other

  • Displays a notification urging to upgrade Premium if the version is below 20.0, since some settings might be missing from the new user interface.

19.14

Release date: 2023-01-10

Yoast SEO 19.14 introduces the first round of improvements to the inclusive language analysis. We’ve made the analysis smarter in detecting terms in certain contexts and improved the feedback we give writers. Check it out! Find out more about what’s new in Yoast SEO 19.14 in our release post!

Enhancements

  • Improves the inclusive language analysis by expanding the number of non-inclusive phrases recognized as well as by improving the feedback, for example by adding more inclusive alternatives or fixing inconsistencies. Specifically, this includes the following changes:
    • Adds «OCD», «normal» and «abnormal» to the terms that are targeted by the inclusive language analysis in specific contexts.
    • Adds «stupid» to the terms that are always targeted by the inclusive language analysis.
    • Removes the term «African American Vernacular English» from the terms targeted by the inclusive language analysis.
    • Changes the terms «exotic» and «oriental» to be considered potentially non-inclusive in the inclusive language analysis, adds exceptions and updates their feedback.
    • Improves the categorization of the targeted terms in the inclusive language analysis by splitting the other category into a more specific one.
    • Improves the feedback for some (potentially) non-inclusive target terms in the inclusive language analysis.
    • Adds more alternatives to some (potentially) non-inclusive target terms in the inclusive language analysis.
    • Adds terms that are only considered (potentially) non-inclusive when they are followed by certain words or a punctuation mark.
  • Avoids a deprecation notice for the Yoast sidebar panel in the block editor.
  • Improves the accuracy of calculating text length in Japanese by excluding all spaces and HTML tags from the character count, and by including domain names.

Bugfixes

  • Fixes a bug where indexable hierarchy wasn’t built when the Indexable is built for the first time.

Other

  • Sets the minimum supported WordPress version to 6.0.

Earlier versions

For the changelog of earlier versions, please refer to the changelog on yoast.com.